Exploring the market

This module is aimed at bringing the concept of market and business closer to anyone who approaches it. Its own characteristics and differences and how they complement each other. Here you will be able to approach the concept of market and the elements that form it. From here, and combining the different elements, you will be able to have a basic knowledge of how to elaborate a marketing plan. Once you learn about the market, the module invites you to learn about the business plan. Although it may seem that these two concepts overlap in their concept and function, the module will show you that each one reflects a key aspect of the entrepreneurial process. The business plan establishes your business strategy, the marketing plan tells you how to enter the market. The second one will always be part of the first, and both will support you on your journey of entrepreneurship. The module has been structured in two lessons: